SMS is the most widely used medium for direct communications: it is fast, compatible with any terminal, and it has the highest reading and response rate.
Connect With Your Audience
Text messaging has revolutionised the way businesses communicate with their customers as one of the most powerful and cost-effective marketing tools available. SMS marketing takes advantage of mobile‘s inherent traits: mobile devices are always connected and always with the consumer . Lead generation has been boosted by mobile’s impressive data connection and enterprises are benefiting and developing innovative marketing approaches.
Companies using SMS messaging as a marketing tool see 6-8 times higher engagement rates and a 98% message open rate. SMS can also be used as an integrated part of a marketing campaign to strengthen the reach of other channels including social media, video and email. The success of SMS lies in the numbers – by 2020, 48.7 million consumers will opt in to receive business SMS, making it a vital component of all business communication strategies.
„Text messages have a 99% open rate“
„90% of all text messages are read within 3 minutes of being received“
„On average, it takes a person 90 minutes to respond to an email, but it only takes 90 seconds for them to respond to a text message“
„Prospects that are sent texts convert at a 40 percent higher rate than those not sent texts“
User Cases for Push Notifications
Integrate SMS messaging into your workflow to communicate critical account information, updates on loan or credit applications and late payment reminders to your account holders. Send your customers confirmation of receipt of income or payment.
Protect your customers and decrease instances of card fraud by implementing a two-factor authentication system that sends one-time passwords (OTPs) directly to their mobile device.
Send your customers appointment reminders and delivery notifications, keep them updated about product launches and updates or send them critical or last minute notifications. In an emergency or in case of last minute changes, a text message is the most efficient way to make sure critical notifications quickly reach the intended audience. With text messaging support, your customers are also able to check order status, track their packages and receive back order notification alerts.
Use mobile marketing to generate leads by sending new membership promotions and offers. Keep your customers updated about product launches and events. Highlight your special offers and customize them to individual preferences. Send a text message with a unique discount code to your customers. Implement a text messaging marketing strategy to promote weekly meet ups or networking events.